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Produce to the People

IMPORTANT: Produce to the People will end effective November 30, 2023

The United States Department of Agriculture Gus Schumacher Nutrition Incentive Program (GusNIP) has denied the grant application from Hunger Task Force to renew funding that was used for Produce to the People. As a result, the program will end effective November 30, 2023.

Produce to the People is a partnership between Outpost and Hunger Task Force to provide SNAP (FoodShare) recipients a 50% discount on fresh produce purchased at Outpost. GusNIP funding was applied to offset the loss to Outpost. Hunger Task Force reapplied for a GusNIP grant from the USDA to renew funding used for the program and the application was turned down. This was unexpected as the program proved to be very successful in helping SNAP participants purchase more fruits and vegetables! Much of that produce came from local and regional farmers as well.

Since the program's inception in April of 2022, FoodShare participants have saved more the $435,000 on fresh, wholesome produce purchased at Outpost's four store locations. These savings were funded by the grant.

All of us at Outpost are deeply disappointed that the national program leaders who oversee the grant application process for GusNIP failed to recognize the popularity of the program and the benefit it has provided to the community overall.

Take Action!

Let yourself be heard. Contact your elected representative to voice your disappointment. Feel free to use the information included below. Phone calls are the most effective manner for contact, followed by letter writing. Click HERE for a sample letter.


United States Department of Agriculture

Tom Vilsack

United States Secretary of Agriculture


United States Congress

Senator Tammy Baldwin



141 Hart Senate Office Building

Washington, DC 20510

Senator Ron Johnson



328 Hart Senate Office Building

Washington, DC 20510

Representative Gwen Moore

Phone: (414) 297-1140

250 East Wisconsin, Suite 950

Milwaukee, WI 53202

A FoodShare Produce Discount Program

Great news! FoodShare recipients can now enjoy 50% savings on fresh produce when shopping at Outpost. Choose from a wide variety of fresh and delicious fruits and veggies, including organic. Fresh produce items on sale also apply to the program, including Outpost owner-only produce sale items for Outpost owners.*

How does it work?

1. Before you pay for your groceries, ask for your Foodshare Discount

2. Show cashier your Quest EBT Card and sign the discount scan voucher

3. Your 50% discount is applied to your fresh produce purchase, including sale items

It’s that easy! Let’s go shopping!

*Some produce department exclusions may apply. Returns or exchanges for produce purchased using the Produce to the People discount must be accompanied by a receipt.

Produce to the People is a partnership program with Hunger Task Force, underwritten through a grant by the USDA Gus Schumacher Nutrition Incentive Program

Ownership is In Reach

In Reach ownership accessibility payment program gives more people the ability to join and enjoy the benefits of co-op ownership, including special owner-only sales, by offering a reduced payment plan for co-op shares. Get started with just a $5 down payment. Learn more at www.outpost.coop/owners/join/in_reach.php.


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